Data Tools

This final blog will take a look at 3 types of tools used to for measuring the analytical data. The first is funnel analysis, this method revolves around the steps that are required to reach an outcome. Funnel analysis shows someone where their users are dropping of along the conversion path. This can be used to determine where the best opportunities are to improve your marketing strategy. (Chartio, n.d.) The next one is Search engine optimization this revolves around having a basic overview of what is going with your market plan there are several factors that influence the success of this strategy. These can include various different things like organic traffic which refers to the viewers of websites where content can be advertised. Another factor is Domain and Page authority, who is in control of a website can determine the success of said website. (Pavlik, 2018) The final method I wish to discuss is mention.com this allows brands to monitor their audience giving you an idea of how your brand is viewed online. It can also be used to pilot social media channels preview and organize content. (Mention, )

Chartio. (n.d.). What is a Funnel Analysis? [online] Available at: https://chartio.com/learn/product-analytics/what-is-a-funnel-analysis/ [Accessed 12 May 2022].

Pavlik, V. (2018). Top 9 SEO Metrics That You Should Know. [online] Mangools. Available at: https://mangools.com/blog/seo-metrics/ [Accessed 12 May 2022].

Mention. (). Monitoring and Social Media Management | Manage your Brand Online. [online] Available at: https://mention.com/en/ [Accessed 12 May 2022].